Society is a Boston based brand that has decided to just kill it with their first cut-n-sew collection. Their backward logo is dope. Crewnecks and hoodies are dope. Those two jackets at the end are dope plus some. I need to get my hands on some of these pieces, like now. Well while I look for a place to purchase this brand, we can just admire the full look book on their website, here. Here is what they got to say about themselves.
A brand influenced by life experiences and originality, Society Original Products aims to promote a healthy and righteous way of living. The backwards “SOCIETY” logo is a statement and reflection of how we all live and function. We believe the rich get richer while the poor remain hustling. Through fresh graphics, style and creativity, we explore the lifestyles and politics of inner city youth all the way up to Government Officials. The blend of cultures embody the spirit of Society Original Products, while exemplifying the confidence, dignity & growth necessary for the challenges in everyday life.
Courtesy of society