I’ve already given praise to one of my favorite brands, Hellz Bellz, on this blog (and more will likeley come in the future) so not much is needed here from me right now. The founder and creative director of these clothes that prove their own quality and uniqueness, Lanie, got together with KarmaloopTV to talk about how it all begin, her influences, and what to watch out for in the near future.
http://karmaloop.com/tv/custom_player_02.swf
Here’s a preview what’s coming in the fall. They continue to bring quality outerwear with great attention to details. I love how lumberjack flannel is used differently from the typical button up, but that’s expected since typical isn’t really the adjective that Hellz Bellz tries to have describe then. 


Courtesy of misscrew
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